2025
Client
Veylaa
Industry
Jewellery
(Overview)
Veylaa needed to launch with an editorial impact that matched their "quiet luxury" aesthetic, but without the five-figure budget and logistical nightmare of a traditional location shoot with models and stylists. They had the physical product and a clear vision, but they lacked the visual narrative to make the brand stop the scroll on social.
Studio Sokura built a cohesive brand from packaging concepts to lifestyle, that felt established and premium from day one.
The Solution:
Hundreds of brand assets
We ran a focused AI Creative Sprint to bring their visual identity to life. Instead of booking a studio, we shot the physical jewellery on a simple flat lay and used AI to composite the pieces onto diverse, on-brand models. We controlled the lighting, skin texture, and environment to ensure the "super close-up" macro shots retained realistic skin detail while highlighting the craftsmanship.
We also generated photorealistic packaging concepts to visualise the unboxing experience before a single box was printed.
The Outcome:
A Full Studio Launch in Days
Veylaa launched with a complete library of assets that would usually take months to produce. We delivered studio-lit e-commerce packshots for the store, emotive lifestyle imagery for Instagram, and high-fidelity packaging visuals for their marketing materials.
By moving the creative process to AI, Veylaa secured a "Vogue-ready" look for a fraction of the cost, giving them the flexibility to test different model demographics and environments instantly.