2025
Client
JC Rugs
Industry
Textiles & Homeware
(Our client said)
We were starving our ad account because we couldn't organise shoots fast enough.
This sprint gave us a quarter’s worth of creative in just a few days, It looks exactly like our customers’ homes, but styled perfectly.
(Overview)
Overview Handmade rugs are a logistical nightmare to photograph. They require large spaces, heavy lifting, and expensive styling to look their best. This brand had a loyal following but couldn't generate enough "authentic" content to keep up with their social schedule or feed their paid ad testing.
They needed the trust-building aesthetic of User Generated Content (UGC) without waiting for customers to submit high-quality photos.
The Solution:
Virtual Set Design
We skipped the van hire and the location scouting. Instead, we executed an AI Creative Sprint. We took just two source assets: one high-resolution texture shot for depth mapping, and one full overview for scale.
Using our composite workflow, we "built" a series of hyper-realistic interior environments, from rustic kitchens with concrete detailing to sunlit bedrooms featuring pets. We composited the real rug data into these generated scenes, ensuring the product texture and weave remained 100% accurate while the lighting and shadows interacted naturally with the environment.
Before
After
The Outcome:
Scale on Demand
The client received a diverse bank of assets that mimic high-end editorial and UGC photography.
Zero logistics: No shipping costs or location fees.
Volume: 20+ unique settings generated in days, not months.
Variety: A mix of wide hero shots for the website and intimate, "messy" angles for social engagement.