2025
Client
Ecocamel
Industry
White Goods
(Overview)
Ecocamel’s product range is technically brilliant, but their visuals were clinically cold. They were selling plastic hardware on white backgrounds, missing the emotional "sanctuary" moment that actually sells a premium shower experience. The challenge was injecting warmth, realism, and lifestyle appeal without the logistical nightmare and cost of a wet-room location shoot for every single SKU.
The Solution:
AI Creative Sprint
We executed a focused AI Creative Sprint centered on "Atmospheric Mood Mapping" and motion.
Visual Personality: We moved away from generic bathroom backgrounds. We defined unique "worlds" for each product line—creating warm, steamy spa environments for the luxury range, and bright, crisp morning sunlight for the family range.
Motion & Texture: We didn't just composite the product; we simulated the environment. We added dynamic elements like rising steam, macro water droplets on chrome, and flowing water loops to turn static catalogue shots into sensory experiences.
Shifted the brand perception from "buying a part" to "upgrading a daily routine."
The Outcome:
From Hardware to Lifestyle
Zero Wet-Work: Achieved high-end studio water effects and lighting without a single plumber or location fee. Full-Funnel Assets: A complete library of stills and motion loops ready for high-conversion social ads.