2025
Client
Anupam Jewellers
Industry
Ecommerce
(Overview)
For their crucial Christmas push, Anupam Jewellers needed a fresh suite of seasonal campaign visuals for their website and social channels. The challenge? Creating high-fidelity, festive imagery without the risk and logistics of shipping high-value diamond rings to a physical studio for a seasonal reshoot. They needed macro-level detail where the product looked 100% authentic, but the environment felt magically festive.
The Solution:
Advanced Prompting
We executed a precision AI Creative Sprint focused on hyper-realistic macro compositing.
Advanced Prompt Engineering: We didn't just "generate rings." We used advanced prompting techniques with small LoRA training, to ensure the AI respected the exact geometry, cut, and setting of Anupam’s original pieces—ensuring a perfect match to the physical product.
Virtual Set Design: We placed the rings in a variety of bespoke festive environments—from Christmas parties with complimentary props, intimate 'getting ready', and decorating the tree shots. Creating a genuine aesthetic that would be prohibitively expensive to build physically.
The Outcome:
Low Cost / Low Risk
Zero Risk: High-value inventory never left the vault.
Macro Precision: Delivered ultra-sharp close-ups that passed the scrutiny of expert jewellers.
Multi-Channel Ready: A cohesive set of assets deployed across the website hero sections and Instagram feeds in time for the festive rush.